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  • Kenneth Cruz, VP of Sales & Marketing at Nilus

Maximize E-Commerce Sales during the Holidays with AI


As the world grapples with the novel coronavirus (COVID-19), the commerce industry has shifted to prioritize a contactless marketplace. State and/or federally mandated stay-at-home orders, coupled with remote work and learning opportunities, have transformed the way consumers are approaching shopping in the United States, with consumers opting for online transactions rather than brick-and-mortar experiences. Since the onset of the pandemic in early March, the United States has seen tremendous growth in online sales driven by e-commerce. According to J.P. Morgan, the pandemic “has pushed more shoppers online, with e-commerce now accounting for 16.1% of all U.S. sales…” For e-commerce merchants, this could mean increased sales and customer acquisition, especially with the 2020 holiday season already in full swing.

The National Retail Federation forecasts that 2020 holiday sales could “rise between 3.6 percent and 5.2 percent, compared with a 4 percent increase in 2019.” 2020’s Black Friday, which fell on the day after the Thanksgiving holiday, has already been marked as the second-largest online spending day in history in the United States by Adobe Analytics. A culture that once embraced mad-dashes for early bird prices and waiting in lines has now pivoted to gifting and receiving goods from the comfort of one’s home.

E-commerce merchants on platforms like Shopify have the opportunity to maximize the holiday online retail rush with Nilus AI, an advertising platform that provides targeted product recommendations to customers at the point-of-purchase. Using the accuracy of artificial intelligence, in combination with native ads, Nilus will cross-sell your products to customers who are purchasing from stores in the Nilus network. With increased online customer traffic this holiday season, Nilus AI can help your e-commerce store make quantifiable sales conversions that increase revenue and brand visibility.

How Nilus AI Drives your Product Ads to Relevant Buyers

As a Shopify seller, head over to the Shopify app store to install the Nilus AI Powered Advertising app. Nilus will activate the configuration capability and your store’s products will be analyzed and displayed across the Nilus network. When a buyer makes a purchase through a Shopify store in the Nilus network, his/her “Thank You” page will be optimized to show recommendations of the best “complementary” products from cross-stores. Based on catalog and consumer buying data, Nilus captures a pool of potential customers and gets your products in front of them at the right moment. During the holiday season, putting the right ads in front of the right customer can mean exponential growth and exposure for your store. Install Nilus AI Powered Advertising in the Shopify app store today or request a free demo at www.join-nilus.com!

Works Cited


Thomas, Lauren. “Black Friday 2020 online shopping surges 22% to record $9 billion, Adobe says.” CNBC, 28 Nov. 2020, https://www.cnbc.com/2020/11/28/black-friday-2020-online-shopping-surges-22percent-to-record-9-billion-adobe-says.html.


“How COVID–19 Has Transformed Consumer Spending Habits.” J.P.Morgan Chase & Co., https://www.jpmorgan.com/solutions/cib/research/covid-spending-habits. Accessed 30 Nov. 2020.

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