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  • Writer's pictureKenneth Cruz, VP of Sales & Marketing at Nilus

Grow your Health & Nutrition E-Commerce Store

Grow your Health & Nutrition E-Commerce Store with Nilus AI

Are you an e-commerce merchant on the Shopify platform selling vitamins, supplements, and other health & nutrition products? Read on to learn how Nilus AI can help increase your product visibility through data-driven ad placements!

In recent years, the health and wellness sector has seen tremendous growth. According to the Global Wellness Institute, the global wellness sector was valued at $4.5 trillion in 2018. Key sectors in particular, like Healthy Eating, Nutrition, and Weight Loss accounted for $702 billion in global revenue. An increased consumer interest in this sector, coupled with the onset of the unprecedented global pandemic (COVID-19), has spurred the growth of e-commerce. Even on 2020’s Black Friday, one of the projected busiest shopping days of the year, shoppers forewent brick-and-mortar stores and turned to e-commerce for their health and wellness product needs.

The Vitamin Shoppe, an American vitamins, and supplements chain, reported that “in 2020, e-commerce grew to 20% of sales, with buy-online, pick-up in-store accounting for 27% of e-commerce sales” ( This snapshot is just one of many examples that highlight an upward trend in consumers’ e-commerce adoption.

Algorithm-based Advertising to Drive E-Commerce Sales

Nilus AI is an advertising platform that uses the power of artificial intelligence, combined with native ads, to expertly push your products to highly relevant and interested buyers who are a part of the Nilus network on the Shopify platform. Based on catalog and consumer buying data, Nilus captures a pool of highly relevant potential customers and gets your health and wellness products in front of them at a critical moment in the buyer stage: completion of a relevant sale. When a buyer makes a purchase through a Shopify store in the Nilus network, his/her “Thank You” page will be optimized to show recommendations of the best “complementary” products from cross-stores. Think AI powered product recommendation. With Nilus AI, e-commerce merchants can achieve quantifiable growth and sales conversions for their products. Reach the right customer at the right time.

Get Started Today

Ready to get started? Nilus is excited to give you a free demo of their cutting edge technology! Simply head over to and enter your brand’s name and an email address. Once you have completed filling out your information, a Nilus representative will contact you with next steps. Can’t wait? Click HERE to see what your Shopify app store could look like with Nilus’ software.

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